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Title of article :
Healthy dining. Subtle diet reminders at the point of purchase increase low-calorie food choices among both chronic and current dieters
Author/Authors :
* Esther K. Papies and Henk Aarts، نويسنده , , Harm Veling، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2013
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Abstract :
There is a growing consensus that our food-rich living environment contributes to rising numbers of people with overweight and obesity. Low-cost, effective intervention tools are needed to facilitate healthy eating behavior, especially when eating away from home. Therefore, we present a field experiment in a restaurant that tested whether providing subtle environmental diet reminders increases low-calorie food choices among both chronic and current dieters. For half of the participants, the menu was supplemented with diet-related words, as reminders of healthy eating and dieting. We recorded customers’ choices of low-calorie or high-calorie items from the menu, and we assessed chronic and current dieting. Consistent with our hypotheses, we found that diet reminders increased choices for low-calorie foods, among both chronic and current dieters. After a diet reminder, around half of dieters made a healthy menu choice. This study demonstrates the efficacy of providing subtle diet reminders as a low-cost practical intervention to increase low-calorie food choices among weight-concerned individuals, who are motivated to regulate their eating behavior but have been found to often fail in food-rich environments.
Keywords :
Food choice , Intervention , Goal priming , Chronic dieting , Behavior change , Current dieting
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