Record number :
86621
Title of article :
Likelihood to abort an online transaction: influences from cognitive evaluations, attitudes, and behavioral variables
Author/Authors :
Cho، Jinsook نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Pages :
-826
From page :
827
To page :
0
Abstract :
This study identifies evaluative, attitudinal, and behavioral factors that enhance or reduce the likelihood of consumers aborting intended online transactions (transaction abort likelihood). Path analyses show that risk perceptions associated with e-shopping have direct influence on the transaction abort likelihood, whereas benefit perceptions do not. In addition, consumers who have favorable attitudes toward e-shopping, purchasing experiences from the Internet, and high purchasing frequencies from catalogs are less likely to abort intended transactions. The results also show that attitude toward e-shopping mediate relationships between the transaction abort likelihood and other predictors (i.e., effort saving, product offering, control in the information search, and time spent on the Internet per visit).r
Keywords :
Likelihood to abort an online transaction , Attitudes toward e-shopping , Past behavio , Risk and benefit evaluation
Journal title :
INFORMATION MANAGEMENT
Journal title :
INFORMATION MANAGEMENT
Serial Year :
2004
Link To Document :
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