Record number :
255395
Title of article :
Introduction to the IMM special issue on ‘Project marketing and the marketing of solutions’ A comprehensive approach to project marketing and the marketing of solutions
Author/Authors :
Bernard Cova، نويسنده , , Robert Salle، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Pages :
9
From page :
138
To page :
146
Keywords :
PLS , Empirical research , Key account management , Relational selling , Relational behaviors , ITALY
Journal title :
Industrial Marketing Management
Serial Year :
2007
Link To Document :
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