Record number :
2352498
Title of article :
A model for the integration of e-financial services questionnaires with SERVQUAL scales under fuzzy linguistic modeling
Author/Authors :
Carrasco، نويسنده , , Ramَn A. and Muٌoz-Leiva، نويسنده , , Francisco and Sلnchez-Fernلndez، نويسنده , , Juan and Liébana-Cabanillas، نويسنده , , Francisco J.، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2012
Pages :
13
From page :
11535
To page :
11547
Abstract :
Although it is habitual to measure human perceptions with quite accurate instruments, perceptions are characterized by uncertainty and fuzziness. Furthermore, variations in individual perceptions and personality mean that the same words can indicate very different perceptions. In this context, the fuzzy linguistic approach seems to be an appropriate framework for modeling information. s paper we explore the problem of integrating semantically heterogeneous data (natural language included) from various websites with opinions about e-financial services. We develop an extension of the fuzzy model based on semantic translation (FMST) under the perspective of the service quality (SERVQUAL) stream of research. del permits us to obtain a more precise representation of the opinions using each type of customers. By integrating all customers into different subsets, a financial entity can easily analyze the SERVQUAL characteristics over time or other dimensions owing to the easy linguistic interpretability and high precision of the results of the model.
Keywords :
Servqual Scale , Fuzzy linguistic modeling , Data summarization , Opinion aggregation , Heterogeneous data integration , e-Financial services
Journal title :
Expert Systems with Applications
Serial Year :
2012
Link To Document :
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