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Title of article :
On the destination image of Korea by Russian tourists
Author/Authors :
Choi، نويسنده , , Jeong Gil and Tkachenko، نويسنده , , Tamara and Sil، نويسنده , , Shomir، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2011
Pages :
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Abstract :
This study investigates the importance of destination image as a determinant for the choice of a tourist destination. The inbound market examined is Korea while perceptions are captured from current and prospective Russian tourists. Empirical results show that a difference exists between visitors and non-visitors in terms of their perceived image of Korea. The study also finds that the relationship between overall image and loyalty to a destination is statistically significant. Regression results show in particular that Russians with a positive view of Korea are more likely to recommend Korea to others as a tourist destination.
Keywords :
destination image , Perception , loyalty , Korea , Russian
Journal title :
Tourism Management
Journal title :
Tourism Management
Serial Year :
Link To Document :