Record number :
1960684
Title of article :
The present projects past behavior into the future while the past projects attitudes into the future: How verb tense moderates predictors of drinking intentions
Author/Authors :
Carrera، نويسنده , , Pilar and Muٌoz، نويسنده , , M. Dolores Paz-Caballero، نويسنده , , Amparo and Fernلndez-Liencres، نويسنده , , Itziar and Albarracيn، نويسنده , , Dolores، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2012
Pages :
5
From page :
1196
To page :
1200
Abstract :
Three studies examined how the use of the present versus the past tense in recalling a past experience influences behavioral intentions. Experiment 1 revealed a stronger influence of past behaviors on drinking intentions when participants self-reported an episode of excessive drinking using the present tense. Correspondingly, there was a stronger influence of attitudes towards excessive drinking when participants self-reported the episode in the past tense. Experiments 2 and 3 liked this effect to changes in construal level (Liberman, Trope, & Stephan, 2007; Trope & Liberman, 2003), with the present tense being similar to a concrete construal level and the past tense being similar to an abstract construal level.
Keywords :
Verb tense , Construal level , Past behavior , Attitude , behavioral intentions
Journal title :
Journal of Experimental Social Psychology
Serial Year :
2012
Link To Document :
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