Record number :
154388
Title of article :
Expertsʹ Views About Defining Services Brands and the Principles of Services Branding
Author/Authors :
Leslie de Chernatony، نويسنده , , Francesca DallʹOlmo Riley، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1999
Pages :
12
From page :
181
To page :
192
Journal title :
Journal of Business Research
Link To Document :