Record number :
148845
Title of article :
The managerial ability to control the varied behaviour of regular customers in retailing: interformat differences
Author/Authors :
Carmen Berné، نويسنده , , Jose M. Mugica، نويسنده , , Pilar Rivera، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2005
Pages :
14
From page :
151
To page :
164
Keywords :
Customer varied behaviour , Multi-sample , Store format , Variety-seeking , Retailing
Journal title :
Journal of Retailing and Consumer Services
Serial Year :
2005
Link To Document :
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