Record number :
124506
Title of article :
Segmenting consumers using multiple-category purchase data
Author/Authors :
Carrie M. Heilman، نويسنده , , Douglas Bowman، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2002
Pages :
28
From page :
225
To page :
252
Keywords :
segmentation , Multi-category , Brand choice , mixture models , Logit models
Journal title :
International Journal of Research in Marketing
Serial Year :
2002
Link To Document :
بازگشت