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Title of article :
The impact of online community position on online game continuance intention: Do game knowledge and community size matter?
Author/Authors :
Cheng-Chieh Hsiao، نويسنده , , Jyh-Shen Chiou، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2012
Pages :
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Abstract :
This study attempts to investigate how a playerʹs position in an online gaming community leads to his or her continuance intention toward a Massive Multiplayer Online Game (MMOG) from the perspective of social capital theory. Using subjective and objective data collected from 340 players in a representative MMOG, our results reveal that community position significantly affects community trust and perceived social value, which in turn positively influence MMOG continuance intention. Furthermore, this study provides support for the moderating effects of game knowledge and community size on the proposed model. This study concludes with research limitations and theoretical and managerial implications.
Keywords :
Game knowledge , Community Size , Community position , online community , Continuance intention , Online game
Journal title :
Information and Management
Journal title :
Information and Management
Serial Year :
Link To Document :